What FOUNRA actually does
Every service below is part of making your business readable and recommendable by AI. Some are included in every build. One is an optional add-on for competitive markets.
AI-Ready Website Build
A website ChatGPT, Perplexity, and Google can actually read.
Most local business websites are invisible to AI. They're built for humans to look at, not for machines to understand. An AI-ready website is structured so that when someone asks ChatGPT or Perplexity for a plumber, HVAC technician, or electrician in your area, the AI has everything it needs to recommend you by name.
Schema Markup & Structured Data
The technical layer that tells AI who you are, what you do, and where you work.
Schema markup is code added to your website that explicitly tells search engines and AI systems the facts about your business — your name, address, phone number, services, service area, and credentials. Without it, AI has to guess. With it, AI knows exactly what to say about you.
JSON-LD Implementation
The format Google and AI prefer for structured business data.
JSON-LD is the specific format Google recommends for schema markup. It's embedded in your page code in a way that's easy for crawlers to find and parse. Every FOUNRA site uses JSON-LD as the primary structured data format — not microdata or RDFa, which are older and less reliable.
Page Speed Optimisation
Fast sites get crawled more often and recommended more frequently.
AI crawlers and Google's indexing bots prioritise fast-loading pages. A slow site gets crawled less frequently, which means updates to your business information take longer to reach AI systems. Every FOUNRA site is built for speed — optimised images, minimal JavaScript, edge hosting, and clean code.
Google Business Profile Optimisation
The single most important signal for local AI recommendations.
Your Google Business Profile is the primary source AI systems use to verify that your business is real, active, and trustworthy. A complete, accurate, and regularly updated GBP is often the difference between being recommended and being ignored. FOUNRA provides a full GBP checklist and setup guide with every build.
Ongoing Maintenance
AI platforms evolve. Your schema needs to keep up.
The way AI systems read and interpret structured data changes over time. New schema types get added, old ones get deprecated, and AI platforms update their crawling behaviour. The FOUNRA maintenance plan keeps your schema current, your business information accurate, and your site performing as AI search evolves.
See what your site would look like
We build a preview first. You only pay if you like it. View pricing or get started below.