From the FOUNRA team
Practical guides on how AI systems discover, evaluate, and recommend local service businesses — and what you can do about it.
Your Google Business Profile is one of the main sources AI systems use to identify and recommend local businesses. Here's what it is, what to put on it, and why it works alongside your website.
Read article →An AI-ready website is built so that ChatGPT, Perplexity, and Google Gemini can read it, understand it, and recommend the business behind it. Most websites built before 2023 are not AI-ready.
Read article →JSON-LD is the specific format that Google, ChatGPT, and Perplexity use to read structured data about your business. It's the difference between AI knowing exactly what you do and having to guess.
Read article →A slow website doesn't just frustrate visitors — it gets crawled less often and cited less by AI systems. Here's the connection between load time and whether ChatGPT recommends your business.
Read article →Schema markup is code that tells AI systems exactly what your business does, where you operate, and what services you offer. Without it, AI can't recommend you — even if your site looks great.
Read article →No one gives you a straight answer on this. Here's what actually happens after you launch a properly structured website — and what controls the timeline.
Read article →Most local service businesses focus entirely on their website and ignore the one thing that influences AI recommendations more than anything else.
Read article →AI platforms are indexing the web faster than ever. Here's what's actually changing, what it means for a plumber or HVAC company, and what you should do about it.
Read article →Google's AI Overview now answers service queries before users ever see a list of businesses. Here is exactly what you need on your website to become the business Google quotes.
Read article →AI assistants now answer questions like “who’s the best plumber near me?” — and the businesses they name are not chosen at random. Here’s exactly what determines whether your business gets mentioned or skipped.
Read article →Schema markup gets your business into the AI's index. A blog is what gets you recommended over your competitors who also have schema markup.
Read article →
